Air India says, In-flight entertainment makes our fleet cool.

This article from India's Economic Times draws the link between in-flight entertainment and making an airline "look young and appealing."

NEW DELHI: The 71-year-old Maharaja of Indian skies is now taking off on a major image building flight. With competition from domestic rivals and international majors growing by the day, Air India has appointed an independent image consultant to help rejuvenate ‘Brand Air India’ and emerge a global airline of choice.

The exercise involves revamping every customer touch point, from reservation counters to in-flight entertainment and interiors.

“With Air India fast moving towards acquiring 50 new planes, our fleet would be among the youngest in the world in a year’s time. We are trying to make the brand look young and appealing,” said a spokesperson.

Full article here. Special thanks to Mumbai reader Akshay for the Air-India clarification!

¶ 8:53 PM