Wednesday, September 28, 2005
JetBlue Bus for Boston Campus Marketing
via this Harvard Crimson article, we learn that JetBlue has
an Airstream RV which was unveiled earlier this summer. Fondly known as Betty, this mobile marketing vehicle simulates the JetBlue flying experience, complete with JetBlue aircraft seats and a chance to sample JetBlue's in-flight entertainment system.JetBlue: Flying to a Campus Near You by Tiffanie K. Hsu. It should be noted that the above-pictured bus is not the actual JetBlue bus. We've love to get a real picture of it, but can't find one anywhere. ¶ 5:43 PM
"We know she'll be turning heads of passersby with her 34-foot body, emblazoned with JetBlue logos," wrote Hamm of JetBlue's newest "fleet-type."
Blue Betty will be making the rounds, visiting various colleges in the Boston area and stopping at CambridgeSide Galleria today.
