In-flight Entertainment
Wednesday, January 05, 2011

JetBlue and LiveTV to Split; LiveTV Spin-off Imminent

An anonymous source (KingOfIndiana) told us today that JetBlue is currently in serious negotiations to spin-off LiveTV as a separate business entity. Lawyers for JetBlue and LiveTV are currently meeting in New York City to iron out the details. JetBlue purchased Melbourne, Fla.-based LiveTV for $81 million in 2002. That transaction included $41 million in cash and the assumption of $40 million of LiveTV debt.

LiveTV offers several highly-profitable products. Most famous is their Live Satellite Television antenna and IFE system. The company also manufactures:
  • XM passenger radio kits
  • Kiteline, a BlackBerry text messaging service
  • LiveTV Airfone, an Air-To-Ground communication service marketed towards the General Aviation (VIP) market.
This paragraph from JetBlue's April 2008 earnings statement basically foretells the LiveTV sell-off:
On April 22, 2008, we stated that we were considering a range of strategic alternatives for our LiveTV business, which provides in-flight entertainment systems and data connectivity services for commercial aircraft operated both by us and by third parties. We further stated that it might be a few quarters until we have prioritized our options regarding these alternatives. Morgan Stanley is serving as our financial advisor. We cannot predict the outcome of our consideration, or whether it will result in the occurrence of any transaction.
Betting on the fact that entertainment while on a flight is the need of the hour, coupled with the fact that low cost carriers business model do not permit personalized entertainment systems, IP Avenue, a Mumbai based technology company has launched MINT POD - My Interactive Nano TV.

Mint Pod is a 5.3’ inch interactive screen offering passengers a variety of pre loaded content from blockbuster movies to fashion shows, cartoons, travel shows and more ... to cater to men, women and children.

The Mint Pod, has over 30 hours of content to keep passengers entertained and occupied on long tiring journeys. The interactive Mint allows one to easily browse between channels and even fast forward pause and rewind.

IP Avenue has tied up exclusively with EROS Entertainment to provide latest Bollywood movies, laughter shows etc.

Today Mint Pod is conveniently available on board across all flights of Go Air and one can rent them for a nominal fee. Soon IP Avenue would be launching Mint Pod with other Indian Low Cost Carriers as well as a few International carriers as well.

On the technology front the Mint Pod’s content is encrypted, aviation copyrighted, with the ability to listen only with help of headphones thereby not disturbing fellow passengers.

For more details one can visit or experience it first hand on any Go Air flight.
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